QR Code Marketing

Welcome to the topic 10 Places to Use Your QR Code for Marketing Strategy.

QR codes come under the category of barcodes. They are commonly used to add information to the packaging of products and documents, but they can be used in different ways. For example, you can use them to promote your business and increase sales or brand awareness. The best part about QR codes is that they’re easy for consumers to understand.

During a June 2021 survey, it was found that 45 percent of responding shoppers from the United States stated they had used a marketing-related QR code in the three months leading up to the survey.

In this article, we will help tell you about the top 10 places you can place your QR code to improve your business’ marketing strategies.

10 Places to Use Your QR Code for Marketing Strategy

QR Codes on Business Cards

QR Code Business Card

QR codes are easy to get your business name and contact information out there. Now, if you use them on all your business cards, it is a way when someone scans one of these cards with their phone or tablet, they’ll see your contact info directly in front of them. It is an excellent way to stay in touch with existing customers and grow your business simultaneously.

With QR code business cards, you can share more information than with traditional business cards — such as social media links, business location, website address, and mobile-friendly campaign pages.

QR Codes in LinkedIn Messages, Posts, and Articles

Placing your QR code in LinkedIn messages, posts, and articles is also another great way of marketing. You can add it to the body of your message and include a link to download an image that contains the code.

This will allow people who receive these messages on their mobile devices or desktop computers to access your product or service without downloading an app first. For example, if you wanted someone at work interested in learning more about what they could do with their resume after graduation from college, then sending them along with this information would be ideal.

QR Codes in Flyers and Billboards

A QR code placed on a poster, flyer, or billboard can be a good idea to promote your message. When the QR code is scanned, people will be directed to a landing page where more information can be provided to the people about your product or service.

The landing page should be mobile-friendly so that users don’t have to zoom in on their phones before reading it. It should also have an easy-to-read headline and concise copy that encourages people to visit your site by showing them how useful it will be for them, for example, adding something like ‘If you want to know more, click here.’

Finally, make sure your landing pages are easy enough for anyone who visits them, whether they’re using an iPhone or Android device, to navigate through quickly and easily.

10 Places to Use Your QR Code for Marketing Strategy
10 Places to Use Your QR Code for Marketing Strategy

Placing QR codes in the emails you send out for marketing purposes can be another good idea. In addition to using your QR code in email marketing campaigns, you can also use it as an element of other types of marketing messages. For example, consider including a link to the website where users can purchase the item if you’re selling a product or service online. You can also include a link or another QR code to your blog or social media account on the same message.

QR Codes on Social Media

Instagram QR Code

If you’re a social media user, then it is inevitable that you share content with your friends and followers. Having social media accounts like Twitter and Facebook can be and placing QR codes on them beneficial for your marketing strategy. You can add QR codes to all of your social media posts, tweets, and articles so people can quickly scan them with their smartphones or tablets.

A great idea can be adding the QR code to your profile picture with a little message that says ‘Scan here’ or something similar. After the user scans your profile picture, he will be directed to your post, or the QR can be designed in such a way that after scanning the code, it makes the user follow you automatically. This will lead to increased followers easily.

Adding additional links to your websites and an additional link to another social media platform like Facebook or Twitter can also be done.

 If you already have a logo/branding strategy for yourself on other platforms like Instagram or Facebook, then you can use a QR code there too. Suppose someone sees one of these images when scrolling through their newsfeeds.

 In that case, chances are highly likely that the person wants more info about whatever company created them, so sending them directly over onto another platform would be a good idea too.

This will help you get more visits and traffic from those sites so that people who don’t know about your business can find out about it.

QR Codes Stickers on All the Products You Sell

QR Code Sticker on packaging

There are a lot of places to use your QR code but one of the best places is the bottom of each product or in the packaging itself.

Your QR code should be placed in a visible place, as it can help customers learn more about your brand and buy from you again later on. An excellent way to do this is by putting your logo on an upside-down triangle or circle logo.

QR Codes on All the Advertisements Run on GoogleAds

Google Ads is an excellent tool for getting your business noticed by customers. It is also a very inexpensive way to reach new potential customers and increase sales, so it’s worth adding an image of your QR Code in all advertisements.

There are certain things you will need to keep in mind in order to make this idea effective. You will need to make sure the QR code is visible at all times to make it easier for the users to scan it.

Furthermore, try to make the background transparent so that the colors will show better through than if you have a solid or black or white background. This will make the QR code easier to read.

QR Codes in PowerPoint Presentations

QR codes can be inserted into any presentation, but they’re especially useful for slides with longer content or multiple images. When your audience views this type of slide, they’ll have the option of scanning their smartphone using an app such as Google Docs or Microsoft Word Mobile. It will take them directly to another website where they can learn more about your business or purchase products and services from you directly through their phone.

Placing QR Codes Alongside Free Samples

Handing out free samples can be a simple and inexpensive way to promote other products. You can place a QR code if you want to give buyers quick access to the full version. You can use this strategy by pasting the code with the example on a piece of paper. On the other hand, you can go the extra mile and incorporate it into the packaging. This method can also be done digitally.

For example, if you’re associated with selling your eBook experience, consider giving away the first few chapters free of cost. Still, at the end of the sample, you can place your QR code to help readers continue learning.

Their flexibility makes QR codes perfect for making your marketing content more actionable. However, they should always have context. QR codes can be a great way to test your new product when giving out a free sample.

The same QR codes can be used to direct buyers to a feedback form. This gives them instant access to review your product, giving you valuable data.

Placing QR Codes in Front of a Full House Audience

Today, almost everyone carries their smartphone with them at all times. You might want to capitalize on this trend by posting QR codes where your audience has to wait a long time. This can include busy bus stops or grocery stores.

Even if you don’t direct users to a product page, simply interacting with bored people can help improve their opinion of your brand. In a way, you are helping the people who have been waiting for quite a while by giving them something to do.

If you want to enhance the influence, you can provide some QR codes that lead to immersive content such as quizzes, games, or engaging videos. This can make people feel discovered and in control of their time.

Being strategic with your content is also very important. For example, if you know that buses run about every ten minutes in a particular area, you can make quizzes and videos that fit that time period. This way, viewers can fully enjoy your work.

You can run various tests on different devices and applications to verify that the QR code delivers the correct customer data. If the test fails, using QR codes is useless.

There are also some restrictions on using QR codes, like having a constant Internet connection. When using QR codes, ensure whether that place or environment allows the use of QR codes.

Ultimately, many industries benefit from QR codes. Besides saving time and energy, it also allows you to correctly measure your marketing campaign, as QR codes provide the data you need. They pass through your system and can be further surveyed by your analysis. Of course, you need to set the right metrics like location, time, and frequency to ensure the success of your ad campaigns.

Have any questions regarding the topic 10 Places to Use Your QR Code for Marketing Strategy? Feel free to comment below.

Also Read Dynamic QR Codes Vs. Static QR Codes

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