Takeaway: Understanding the differences between dynamic and static QR codes can help you choose the right one for your needs.
You’re probably familiar with QR codes. You might have even scanned a QR code or two.
But did you know there are two types of QR codes?
There are dynamic and static.
Choosing which one to use depends on your needs.
For example, if you’re planning an event and want to call people to action with a QR code, you’ll likely want to use a dynamic QR code in order to collect more information from those who scan it.
Let’s look at each type of code so you can make the best decision for your needs.
What is a dynamic QR code?
A dynamic QR code is a QR code that can be updated or changed after it has been created.
Dynamic QR codes are used in situations where the information contained in the code can change over time, such as when you are trying to track how many people have visited your store or how long they stayed there.
The most common use for dynamic QR codes is for marketing purposes. Dynamic QR codes allow companies to track how many people visit their websites and what products they buy.
This allows them to better understand their customers’ needs, interests, and buying habits.
This information can then be used to improve their marketing campaigns and create more targeted advertisements that will lead more people to become customers.
What is a static QR code?
A static QR code is a standard QR code that stays the same every time it is scanned. It can be used to store information or links, but it cannot be updated once it has been created.
Dynamic QR Code Vs. Static QR Code: Which One Should I Use?
Which one should you use?
As a newbie, it’s easy to feel overwhelmed by the seemingly endless options for QR codes. But don’t worry, we’re here to help!
If you’re not sure whether to go with a dynamic or static QR code, here are some things to consider:
Dynamic QR Codes: Dynamic QR codes are used more often than static ones.
They can be scanned from any angle, so they’re great for print ads and other marketing materials that aren’t always in a specific orientation.
A dynamic QR code has the same basic functionality as a static one but is more difficult for others to copy or alter because its design is generated by a computer program and not an artist’s hand.
If someone tries tampering with your dynamic code, it will still work fine—but they’ll know that they’ve been detected.
Static QR Codes: Static QR codes are less common than dynamic ones because they can only be scanned from certain angles.
However, this makes them ideal for things like billboards—you won’t have to worry about someone scanning your ad while it’s upside down or sideways!
A static QR code is a fixed image that can be printed on promotional materials and used in social media posts and email newsletters.
It’s an effective way to promote your brand, but it’s also easy for others to copy or alter the design.
Conclusion
Keeping all of these things in mind will help ensure that you’re using QR codes effectively.
Don’t just slap one on a product’s packaging without considering the benefits and limitations of static QR codes vs. dynamic QR codes.
Instead, use this information to choose which type will be more effective in your marketing efforts.
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